Quickly identifying whether someone is a Blueprint, Action, Nurturing, or Knowledge type—and tailoring your approach accordingly—can transform your sales, communication, and relationships in under 90 seconds.

Section 1: What Is BANK?

  • Built on “buyology” to figure out why people buy, not just who they are.

  • Emphasizes reading the prospect in real time, focusing on their valuesā€”not yours.

Section 2: The Four Types

  • Blueprint: Structured, ruleā€‘focused, risk-averseā€”respond well to agendas, data, authority.

  • Action: Energetic, spontaneous, risk-takingā€”prefer storytelling, visuals, momentum.

  • Nurturing: Empathetic, relationship-drivenā€”respond to connection, testimonials, collaboration.

  • Knowledge: Analytical, detail-orientedā€”value data, precision, long-term logic.

Section 3: Spotting Clues

  • Dress, communication style, environmental cues?

  • Observe phrasing: “Let’s follow the plan” → Blueprint; “Let’s experiment!” → Action.

  • Roleplay example: matching each type’s patterns to an example prospect in sales.

Section 4: Tailoring the Message

  • Show a table aligning pitch styles:

    • Blueprint → “Here’s the process, metrics, guarantees.”

    • Action → “Envision the launch, results, action steps.”

    • Nurturing → “Here’s how your team/clients benefit.”

    • Knowledge → “Here are the figures, roadmap, resources.”

Conclusion
Mastering BANK means speaking in your prospect’s “language”—building instant rapport and trust. You can close sales up to 300% faster